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A person holds a smartphone displaying an incoming call with an alert message reading "Scam Alert." The options to answer or block the call are visible on the screen.

Mitigating Spam Risk: The Anatomy of a Community Caller ID Pool for Contact Centers

By Jeff Milford | Artificial Intelligence, Cloud, Collaboration, Customer Experience, Solution Highlight, Telecom, Unified Communications as a Service, Wireless | Comments are Closed | 21 May, 2024 | 0

Community CallerID is an innovative service providing a dynamic pool of local phone numbers for users. This service streamlines campaign creation, ensures SPAM-free communication, and integrates seamlessly with existing telephony systems, enhancing the efficiency and effectiveness of outbound engagement activities.

Provisioning and Assignment

When a user creates a new campaign and loads records, either manually or via API, a fresh set of local phone numbers is provisioned on-demand. These numbers are linked to an existing brand identity within the user’s account. Each number undergoes attestation validation to ensure it is free of SPAM tagging and is configured with your Caller Name (CNAM) for landline presentation. Additionally, these numbers are registered with major mobile carriers, including AT&T, Verizon, and T-Mobile.

The assignment of numbers is managed by a proprietary algorithm based on Local Access and Transport Area (LATA) and the caller’s geographic region, rather than their phone number. Once provisioned, registered, and assigned, these numbers are seamlessly integrated into your CCaaS platform(s) without human intervention, avoiding campaign interruptions and maintaining agent productivity.

SPAM Sentry Autonomous Risk Management Service

Activated upon the creation of a Community CallerID pool, the SPAM Sentry service operates autonomously to manage risks associated with SPAM tagging. This 24/7 service continuously scans all active pools for any increase in SPAM tagging or blacklist scores. If an at-risk number is detected, it is immediately removed from dialing, placed into remediation, and replaced with a clean, fully registered number. This process eliminates the need for manual intervention, prevents campaign pauses, and maintains agent efficiency. The SPAM Sentry service is included with all active Community CallerID pools at no additional cost.

Call Branding with BrandID

For enhanced dialing effectiveness, call branding services are available for major mobile carriers. Available to vetted and approved customers, BrandID is billed on a per-call impression basis with no minimums or usage restrictions. It can be activated at the account or campaign level by brand identity, ensuring optimal return on investment.

SMS Engage

The Tier 1 carrier messaging platform offers additional communication opportunities through auto-reply messaging for all campaigns. Approved customers can activate advanced one-way messaging, engaging with callers who have provided prior written consent or have an existing business relationship. The platform supports 10DLC and short code SMS messaging capabilities, subject to approval and enablement.

Reporting and Analytics

The platform provides essential usage-level reporting, covering expense tracking, number assignments by campaign, and lead audits. The platform avoids unnecessary dashboards and additional data points, relying on customers’ existing analytics infrastructure. All services are designed to integrate seamlessly with customers’ environments via API, ensuring that every call record, SMS message, key performance indicator, and outcome is reported internally without additional effort or expense.

Conclusion

The Community CallerID platform is designed to enhance your existing telephony infrastructure, providing a streamlined, SPAM-free, and brand-specific calling pool. By leveraging existing tools and processes, customers can instantly identify the impact of Community CallerID services without additional overhead. For those requiring additional data feeds, custom solutions are available upon request, ensuring full transparency and minimal disruption to existing operations.

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Jeff Milford

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