• • I USB-C you! No more lightning charger
  • Introducing iCloud+ – offering 6TB and 12 TB storage plans
  • Pricing has stabilized – The iPhone 15 will start at $799, and the iPhone 15 Pro will start at $999.
  • Pro-tographer? The iPhone 15 Pro brings professional updates to its camera system, including a more advanced 48-megapixel main camera featuring a larger sensor than on iPhone 15.
  • The camera also includes a “nanoscale coating” meant to reduce lens flares, bringing a higher resolution to everyday photos. They are reporting better low-light performance for portraits and night mode.
  • It can shoot high-resolution photos in 24, 28, and 35-millimeter focal lengths.
  • The iPhone 15 phones include updated image stabilization for taking photos and videos, 2x optimization, and updated portraits with richer color and better low-light performance. It also includes 4K cinematic mode.
  • iPhone 15 and iPhone 15 Plus, including automatic portrait mode that can detect when there is a solo person in a shot and smart HDR to better capture animals.
  • The company announced its next-generation entry-level iPhone 15s, which now features an expanded “Dynamic Island” tool that is home to alerts, notifications, and other controls, in place of the notch. The feature was previously only available on the iPhone 14 Pro.
  • The iPhone 15s chip with the A16 bionic processor — the same chip used in the iPhone 14 Pro — with a neural engine that handles more complicated tasks, such as live voicemail transcriptions on the device.
  • The iPhone 15 has an Ultra-Wideband chip so it can connect with other devices nearby, such as better finding friends who share their location in crowded locations, or power some of iOS 17 features.
  • The iPhone 15 comes in 5 colors (white, black, pink, green, and yellow) and in two sizes: A 6.1-inch screen for the iPhone 15 and 6.7 inches for iPhone 15 Plus.
  • Apple unveiled an action button in the iPhone 15 Pro, the first change made to the ring silencer since the toggle switch debuted in the original iPhone in 2007.
  • Now a pressable button, the action button still silences alerts by default – but it can also be programmed to carry out a whole host of commands, from recording a voice memo to taking a picture to activate an accessibility feature like live speech.
  • All action button commands are accompanied by visual feedback from the Dynamic Island bar at the top of the screen.
  • If you want to feel futuristic, learn about the new Series 9 watch double tap feature!

Watch the full event here.